Jim Campbell during the Indianapolis 500 at the Indianapolis Motor Speedway. (Photo by Joe Skibinski … More
Jim Campbell was named Vice President, Performance and Motorsports Commercial Operations on by General Motorsports. Campbell had been the longtime motorsports head at General Motors focusing on IndyCar, NASCAR, Sports Cars and NHRA.
Under his new role, Campbell will oversee commercial operations for GM’s motorsports programs, with a strategic focus on leveraging the Cadillac Formula 1 Team to elevate the Cadillac and GM brands.
He will continue to work closely with GM’s global motorsports competition, engineering, purchasing, design, Cadillac, and Chevrolet teams.
Campbell most recently served as chief product officer, GM China, and President of the Durant Guild. He will continue to work with the GM China team to finalize the GM premium import restructuring already underway.
Over his more than 35 years at GM, Campbell has held multiple leadership roles, working with dealers, divisions, retail planning, fleet and commercial operations, product marketing, accessories and performance parts, product planning, and export groups. He’s also held leadership roles in GM’s motorsports operations, including NASCAR, IndyCar, IMSA, NHRA, FIA WEC, and off-road racing.
Late last year, GM announced plans to field a Cadillac Formula 1 Team in the 2026 season as a fully American entry.
“Jim’s experience and leadership will be invaluable as we prepare to join the Formula 1 grid in 2026 with the Cadillac Formula 1 team, a uniquely American venture,” said GM President Mark Reuss. “While racing is deeply rooted in our history, F1 marks a bold new frontier, on a worldwide stage, and is the pinnacle of motorsports. Having Jim in this position working with our collective team makes me feel even more confident in our capabilities and plans to succeed, and to win.”
Campbell has had a dynamic presence and influence in American racing including major developments in NASCAR. He was also integral in Chevrolet’s decision to return to IndyCar when it was announced in 2010.
After a six-year absence from the series, Chevrolet returned to IndyCar in 2012. Since that time, it has won the IndyCar Manufacturers Championship nine times to Honda’s four.
Honda, however, has had the competition advantage so far in 2025 with 11 wins in the 12 races in 2025. Chevrolet’s first victory was Pato O’Ward in the July 12 Synk 275 at Iowa Speedway.