Mango is launching on June 4 a collaboration with Mike Eckhaus and Zoe Latta’s Eckhaus Latta brand.
COURTESY OF MANGO
Mango has a strong track record of collaborating with external creative talent. In fact, the Mango Collective initiative was created precisely for this purpose, as a platform to celebrate the creativity and innovation of ascending and independent designers, connecting their singular visions with Mango’s design expertise and international reach.
The company is using partnerships with designers, such as Eckhaus Latta, launching on June 4, to burnish its image and attract younger customers. Eckhaus Latta’s capsule collection blends the designers’ inclusive approach with Mango’s global scale and craftsmanship.
“Through Mango Collective for the Woman line, we’ve worked with designers such as Siedrés in 2024 and Supriya Lele in 2025,” said Luis Casacuberta, chief product and sustainability officer. “Eckhaus Latta is the third brand to participate in the initiative. The aim is to create capsules that combine unique creative voices with Mango’s design pedigree and give them a broader platform.”
“At the same time, collaborations allow Mango to build cultural relevance, generate conversation and connect with audiences in a more distinctive way,” Casacuberta added.
Young designers often fit the bill, but the Spanish fashion giant said potential collaborations are assessed less by age and career stage. Rather, Mango looks for designers with a clear point of view, design integrity and shared values around quality, craft and authenticity.
“In terms of brand elevation, we’re working on several fronts,” said Casacuberta. “We’re continuing to raise the bar in product with stronger design direction and refined materials. This is also visible in more elevated product proposals such as Capsule and Selection, which help express a more premium and fashion-forward side of the brand.”
Capsule focuses on occasion and gala dressing and is crafted from premium fabrics such as silk and taffeta, while Selection consists of “quiet luxury” basics made from high end fabrications such as suede, leather and cotton.
The launch of Eckhaus Latta supports Mango’s 4E Strategic Plan, which is focused on brand elevation, product innovation, and customer engagement, and follows a year of strong momentum for Mango.
“The 4E Strategic Plan gives us a framework for partnerships, and initiatives such as Mango Collective,” said Casacuberta. “They’re one expression of a wider ambition to strengthen Mango’s value proposition, deepen customer engagement and continue building the brand.”
At the core of Mango’s value proposition is the goal of bringing contemporary, high-quality fashion to a global customer through a distinctive design vision, strong product credentials and an increasingly elevated brand experience.
Mango’s brand elevation is part of a broader business transformation and the results show the momentum behind it. In 2025, Mango reached 3.8 billion euros in turnover, up 13% year-over-year.
“The collaborations play a deliberate role in Mango’s strategy,” Casacuberta said. “We’ve partnered with talents and brands such as Camille Charrière, Pernille Teisbaek, Victoria Beckham and Simon Miller, each bringing a different creative perspective.”
The upcoming capsule was developed by combining Eckhaus Latta’s distinctive approach to materials, fit and wearability with Mango’s in-house design expertise. All Mango collections are designed in-house by a team of over 500 people, taking an atelier-led approach that prioritises craft, fit and longevity.
“We collaborated closely with Eckhaus Latta through every detail of the process, from fabric selection and pattern-making to fit and final construction,” said Casacuberta. “At Mango, each garment takes an average of seven to eight months to move from concept to arrival in the store, and it’s been no different for this collaboration.”
“If Mango wants to elevate its product, it needs to continue to strengthen its fabric capabilities, which means continuing to contract in China,” said Sheng Lu, Professor and Director of Graduate Studies, Department of Fashion and Apparel Studies at the University of Delaware. “Given Mango’s business model, regarded as relatively fast fashion, they’re trying to make their products fashionable but also more sustainable.
“Mango pays a lot of attention to using preferred fibers and sustainable fibers. Mango will prioritize where they want to source the product, making different types of products rather than just being cheap,” Lu said, noting that nearly 40% of Mango’s factories are in China. “Mango also has factories in Spain and Eastern Europe. In terms of textile supply capability including fabric innovation, China can’t be beat but it’s expensive and there’s concern about tariffs.”
Mango’s supply chain is a global, multi-tiered network scaling more than 2,700 declared factories and 461 suppliers. The company has been a groundbreaker in Spain for publishing its supplier lists, which shed light on its production footprint.
The company is getting more interested in sustainability. Mango last year announced a partnership with traceability platform TextileGenesis to digitize and authenticate its global supply chain. The move marks Mango’s response to new sustainability regulations and shifting consumer expectations, setting a new standard for transparency in fashion, TextileGenesis said.
The brand is meeting customers where they shop. “We’re investing in a more premium and inspiring brand expression,” Casacuberta said. “This includes the way we present collections, the visual identity of our campaigns, our storytelling, and the environments in which customers experience the brand, both online and offline.”
Brand elevation comes from how seamless, curated and inspiring the customer journey feels, from discovery to purchase. That means better omnichannel integration supported by continued store expansion and retail formats such as New Med, a Mediterranean-inspired store concept that will help translate the evolution of the brand into physical space.
“It also means using technology in a way that genuinely improves the customer experience with tools such as the AI styling assistant, Mango Stylist, or our loyalty programme, Mango Style Club, helping us offer a more personalized, useful and service-oriented interaction as well as deepening our relationship with customers over time,” Casacuberta said.
In 2025, Mang0 opened more than 260 points of sale, ending the year with more than 2,900 stores across over 120 markets.