Mattel’s San Diego Comic-Con 2026 exclusives.
Mattel Creations
Mattel announced Monday that it is releasing exclusives for KPop Demon Hunters, Masters of The Universe, Jurassic Park III and its Monster High doll line at San Diego Comic-Con 2026 in late July.
This year’s SDCC, where fans, celebrities, toymakers and creators gather to highlight upcoming movies, television, animation, video games and comic books, is scheduled for Thursday to Sunday, July 23-26, at the San Diego Convention Center.
Mattel unveiled a few of its SDCC exclusives in the past couple of weeks, first revealing the WWE Elite 3-Pack – Cyndi Lauper, Roddy Piper and Captain Lou Albano, commemorating the pop icon’s appearance in Piper’s Pit in 1984. Then, last week, the company’s Hot Wheels brand announced that this year’s SDCC offerings will include diecast vehicles inspired by KPop Demon Hunters, Stranger Things and Top Gun.
On Monday, Mattel revealed that it is releasing the newly announced items at the convention and online at its Mattel Creations retail site beginning at 9 a.m. PT on July 23. Quantities for all of the new items at SDCC and online are limited.
Mattel’s San Diego Comic-Con 2026 exclusives.
Mattel Creations
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Mattel’s SDCC 2026 Exclusives
The KPop Demon Hunters HUNTR/X Rumi, Mira and Zoey How It’s Done Collectible Set is one of Mattel’s SDCC 2026 exclusives. The set includes 4-inch chibi-style figures of the demon-hunting trio as seen in the film’s memorable Ramyeon scene. The set retails for $50.
In a unique spin on the company’s Masters of the Universe action figure line, this year’s SDCC exclusive is the Masters of the Universe Chronicles Gym Bro Skeletor, which references a memorable moment from the new live-action MOTU movie. The reimagining of the iconic character as a 6-inch action figure with 32 points of articulation comes complete with accessories, including weights and barbells, and is presented in irreverent-themed packaging. The Gym Bro Skeletor retails for $50.
Mattel’s “Masters of The Universe” Chronicles Gym Bro Skeletor action figure.
Mattel Creations
Also exclusive to SDCC this year is the Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor, which celebrates 25 years of Jurassic Park III. The figure features detailed sculpting, multiple points of articulation and comic-inspired deco. The Velociraptor comes posed in window box packaging, featuring an illustrated comic panel backdrop. The Velociraptor figure retails for $25.
The Monster High Ghouls Rule line returns with a Lagoona Blue doll as one of Mattel’s SDCC 2026 exclusives. Lagoona Blue is dressed in an iridescent, wave-like gown as she hosts a masquerade at the Eerie Aquarium. The 10.5 inch doll has 11 points of articulation and comes displayed in window box packaging accented by a water motif.
Celebrating this year’s SDCC exclusives, Nick Karamanos, Senior Vice President, Action Figures, Preschool & In-Licensing at Mattel, said in a statement: “Pop culture is having an incredible moment, and Mattel is here to celebrate alongside some of the world’s biggest entertainment franchises and creative partners, from Masters of the Universe and Netflix’s KPop Demon Hunters to Jurassic World and Monster High.
“As the partner of choice for leading studios and talent, we’re always looking for new ways to bring these beloved worlds to life through innovation, storytelling, and design,” Karamanos added. “This year, we wanted everyone to find something that speaks to them, while continuing to create meaningful, culturally relevant experiences for fans everywhere.”