BTS THE CITY ARIRANG LONDON
BIGHIT MUSIC
Global artists BTS are bringing ‘BTS THE CITY ‘ARIRANG’ to London for ‘BTS THE CITY LONDON’ to the United Kingdom from July 4 to 10.
Like the previous THE CITY locations (Seoul, Las Vegas, and Busan), London will be transformed into a celebration of BTS music, fan culture, and experiences that extend far beyond the concert venue. The citywide experience will consist of landmark illuminations, exhibitions, immersive fan activations, and collaborations with local communities and businesses.
BTS is set to perform for two nights on July 6 and 7 at Tottenham Hotspur Stadium for their BTS World Tour ARIRANG. So the THE CITY LONDON events will begin on July 4 at the Korean Cultural Centre UK (KCCUK) with music video screenings, photo zones, and a showcase of BTS’s iconic stage outfits from their historic Wembley performances during their 2019 BTS World Tour “Love Yourself: Speak Yourself”, which marked the group as the first South Korean act to headline there. If fans remember, this concert was the moment ARMY sang “EPILOGUE: Young Forever” to the members, prompting many of them to tear up, which was documented.
Some of the landmarks that will illuminate in red for ARIRANG include the London Eye, along with the BTS THE CITY LONDON boat experience on the River Thames.
From July 8 to 10, ARMY MADANG at Outernet will feature immersive experiences, exclusive merchandise, and more. The Samsung Galaxy Experience Booth will offer visitors interactive programs, including personalized messages, keepsakes, and more. The Imagine Your Korea! The Korean Tourism Organization will host a pop-up inviting people to “immerse themselves in Korean culture through music, dance, and interactive experiences.” The NIKE x BTS pop-up store will be open for the purchase of their latest collaboration.
THE CITY LONDON will also partner with several local food and beverage establishments, including popular Korean restaurants – Hongdae Pocha, Deun Deun, DOPI, and more. Like BTS, The City’s impact on Las Vegas is expected to boost the local economy.
BTS THE CITY LONDON
BIGHIT MUSIC
THE CITY programs have been successful in Seoul, Las Vegas, and Busan, with business and tourism seeing increased visitor numbers.
BTS THE CITY LONDON Concert
BTS WORLD TOUR ‘ARIRANG’ IN LONDON
- Dates: July 6 (Mon) – July 7 (Tue), 2026
- Venue: Tottenham Hotspur Stadium, 782 High Rd, London N17 0BX, United Kingdom
Landmarks
London Eye ‘ARIRANG’ Red Light-up
- Date: July 6 (Mon), 2026
- Time: 9:30 PM – 11:00 PM (BST)
- Location: London Eye
- Visitors can visit anytime during operating hours.
RIVER THAMES ‘ARIRANG’ BOAT
- Dates: July 6 (Mon) – July 7 (Tue), 2026
- Time: 5:00 PM – 2:00 AM (BST)
- Location: River Thames (near the London Eye)
Visitors can visit anytime during operating hours.
In-Person Events
BTS THE CITY ARIRANG LONDON in KCCUK
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: Korean Cultural Centre UK (KCCUK)
Experience a variety of interactive programs and exhibitions, including iconic stage outfits from BTS’ legendary Wembley performances. The program is divided into two experiences with different content and operating periods.
– Connect Lounge (July 4 (Sat) – July 5 (Sun)): MV Screening, Our moments, Photo Zone
– Iconic Looks (July 4 (Sat) – July 10 (Fri)): ‘LOVE YOURSELF: SPEAK YOURSELF,’ Exhibitions of stage outfits from the 2019 Wembley performance
*These programs are available by reservation only. Further details will be announced separately.
ARMY ‘MADANG’
- Dates: July 8 (Wed) – July 10 (Fri), 2026
- Time: 10:00 AM – 9:00 PM (BST)
- Location: Outernet (Now Building)
Enjoy a variety of fan experiences at ARMY ‘MADANG’, a dedicated space created for ARMY. Items available for distribution and purchase may sell out early, and waiting times may occur depending on on-site conditions.
BTS THE CITY LONDON
BIGHIT MUSIC
Samsung Galaxy Experience Booth in ARMY ‘MADANG’
- Dates: July 8 (Wed) – July 10 (Fri), 2026
- Time: 10:00 AM – 9:00 PM (BST)
- Location: Outernet (Now Building)
Visit the booth, complete the featured activities, and receive exclusive BTS THE CITY LONDON limited-edition merchandise. Leave a personal message for BTS members using Galaxy AI Interpreter, create a one-of-a-kind sticker at the Creative Studio, and instantly print your favorite moments captured with Galaxy devices on-site.
IMAGINE YOUR KOREA! KOREAN TOURISM ORGANIZATION EVENT POP-UP
- Dates: July 8 (Wed) – July 10 (Fri), 2026
- Time: 10:00 AM – 9:00 PM (BST)
- Location: Outernet
Dance to the beat of BTS as you imagine your perfect getaway to Korea!
BTS Merchandise Shopping Opportunities
BTS POP-UP : ARIRANG IN LONDON
- Dates: June 26 (Fri) – July 12 (Sun), 2026
- Location: Future Stores, London
Those with Weverse membership can make a reservation through the booking website (link), then visit the store during their reserved time slot. Visitors may enter and enjoy the store even without making a purchase.
NIKE X BTS POP-UP STORE
- Date & time: July 4 (Sat) 10:00 AM – 9:00 PM, July 5 (Sun) 12:00 PM – 6:00 PM (BST)
- Location: Westfield London, The Atrium
Nike By You (Saturday) nd Nike X BTS Collection (Sunday)
Food & Beverages
BTS THE CITY ARIRANG LONDON | JUNG FESTIVAL
- Dates: July 4 (Sat) – July 5 (Sun), 2026
- Time: 11:00 AM – 7:00 PM (BST)
- Location: The Factory, Dalston
Experience a special collaboration market presented by BTS THE CITY and JUNG Festival. This program is available by reservation only. Further details will be announced separately.
Stab
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 3 Monmouth St, London WC2H 9DA, United Kingdom
Kimchee Restaurant
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: Unit 4, 2 Pancras Sq, London N1C 4AG, United Kingdom
Sushinoya
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 62 Shaftesbury Ave, London W1D 6LT, United Kingdom
Seoul Bird
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: Ariel Way, London W12 7GE, United Kingdom
Hem
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 99 St Martin’s Ln, London WC2N 4AZ, United Kingdom
BAB N TOE
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 1 Gerrard Pl, London W1D 5PA, United Kingdom
Majangdong
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 15 Frith St, London W1D 4RE, United Kingdom
DOP
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 142 Bethnal Green Rd, London E2 6DG, United Kingdom
Deun Deun
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 25 Harbour Way, London E14 9YN, United Kingdom
Splash
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 62 Charing Cross Rd, London WC2H 0BB, United Kingdom
Hongdae Pocha
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 26 Romilly St, London W1D 5AJ, United Kingdom
Social Security
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 164 Clerkenwell Rd, London EC1R 5DU, United Kingdom
Mukbap
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 91 Worship St, London EC2A 2BG, United Kingdom
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 39 Panton St, London SW1Y 4EA, United Kingdom
Look Left
- Dates: July 4 (Sat) – July 10 (Fri), 2026
- Location: 1D Mentmore Terrace, London E8 3DQ, United Kingdom
BTS THE CITY LONDON begins on July 4 and ends on July 10. Details can be found here. Please note that all programs are subject to schedule and operational changes due to on-site conditions, weather, and other circumstances. Some programs require advance reservations and will be announced separately. Certain programs may have limited capacity and will be operated in accordance with safety regulations. Photos and videos taken at the event may be used by the organizer for promotional purposes. By participating in the event, attendees consent to the use of their likenesses.