Peacock Streaming Service Increasing Subscription Prices This Week

NBC Universal’s Peacock streaming service is boosting the prices of its monthly and yearly streaming packages this week.

Peacock launched on April 15, 2020, and primarily contains content from the NBC Universal library, which includes NBC-TV programming and Universal Pictures releases (Wicked, Nosferatu, etc.) . In addition to library content, Peacock also produces original TV programming and movies, and features sports programming including the NFL’s Sunday Night Football, NBA Basketball and the Olympics.

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Currently, Peacock costs $7.99 per month or $79.99 per month for Peacock Premium, which includes ad-based programming or $13.99 per month or $139.99 per year for Peacock Premium Plus, which has ad-free programming.

Peacock recently announced, however, that on Wednesday, July 23, the ad-based tier, which is known as Peacock Premium, will be increased to $10.99 per month to $109.99 per year, while ad-free programming on the Peacock Premium Plus tier will increase to $16.99 per month to $169.99 per year.

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Depending on when they are billed, some current Peacock subscribers may not see the subscription bill until as late as Aug. 22.

With the price increases, Peacock’s ad-based and ad-free tiers will be more expensive than its main competitors — Netflix, Disney+, HBO Max and Paramount+ — Variety reported.

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When Peacock launched in 2020, the NBC Universal streaming service cost $4.99 per month for the ad-based Peacock Premium tier and $9.99 per month for Peacock Premium Plus.

The streaming service maintained the pricing until July 18, 2023, when Peacock increased its monthly subscription pricing to $5.99 monthly and $59.99 yearly for Peacock Premium and $11.99 monthly and $119.99 yearly for Peacock Premium Plus. Then, in July of 2024, Peacock hiked its prices again to $7.99 per month or $79.99 per month for Peacock Premium and $13.99 per month or $139.99 for Peacock Premium Plus.

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With the new price increases, Peacock will also be offering a cheaper alternative with its Peacock Select tier, which will cost $7.99 per month or $79.99 per year. Per Variety, the tier includes current seasons of NBC-TV and Bravo programming, as well as some library titles.

According to Variety, Peacock announced earlier in 2025 that the service has 41 million subscribers, which increased from 36 million subscribers in 2024.

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