Demi Lovato Misses The Mark With Her Comeback Single

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As August began, Demi Lovato kicked off her new era, which fans had been expecting for a while, as the singer-songwriter had been quiet in recent months, preparing her return to the pop scene. Her new single “Fast” is expected to front her ninth album, though for now the Grammy nominee hasn’t confirmed any official details. Fans in the United Kingdom purchased “Fast” in sizable numbers… but not enough to make it a success on the main singles tally.

“Fast” Debuts on Three Charts

“Fast” debuts on a trio of rankings across the Atlantic. Lovato’s latest opens highest on the Official Dance Singles chart at No. 30. The tune also narrowly misses the top 40 region on both the Official Singles Downloads and Official Singles Sales lists, arriving at Nos. 46 and 49, respectively.

First Dance Chart Entry in Eight Years

Lovato earns just her third career hit on the Official Dance Singles chart with “Fast,” and it easily stands as her lowest-peaking. Her only other two appearances — “No Promises” with Cheat Codes and “Instruction,” fronted by Jax Jones and also featuring Stefflon Don — both came close to hitting No. 1, falling short by only a space or two.

Both “No Promises” and “Instruction” reached the Official Dance Singles chart in 2017. Lovato has been absent from that ranking ever since, and “Fast” brings her back for the first time in more than eight years.

Four Years Since Demi Lovato’s Last Hit

While “Fast” earns decent starts on several sales-based charts, it completely misses the Official Singles list, the U.K.’s most competitive songs ranking, and the one most artists hope to appear on.

Lovato hasn’t placed a track on that tally in more than four years. In April 2021, both “Dancing with the Devil” and “Met Him Last Night” — a collaboration with Ariana Grande — spent brief periods on the chart, though neither broke into the top 40. Since then, Lovato has landed on the Official Albums roster with two projects, but neither produced any major U.K. hits.

Dance-Pop Crossover Trend Boosts Chart Return

Lovato’s reemergence on dance-specific tallies with “Fast” comes at a time when crossover club-pop tracks are gaining renewed traction. For a while, the blend of dance and pop vanished from top 40 spaces, but now, even as country takes over in some respects, artists like Lady Gaga and Ariana Grande are keeping the sounds of the dancefloor on the charts.

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