Global artist TEN, best known as a member of NCT and WayV, has co-founded a new artist-centric global creative company, ILLIMINT, which is launching a creative hub that “bridges music, culture, visual arts, fashion, original content, and brand partnerships.”
According to the press release, ILLIMINT will center on the “true identity and unique ‘colors’ prioritizing authenticity and boundary-pushing creativity” to bring about something new and fresh for audiences worldwide. These projects will be done internationally, working closely across Korea, China, Thailand, other parts of Asia, the U.S., and more.
After leaving his solo activities with SM Entertainment, but will still remain with the company as it pertains to NCT and WayV (which is typical practice), TEN will kick off the activities with a slate of his upcoming projects set for the year globally, as he is from Thailand, working in Korea, and is widely successful globally (he speaks five languages: Thai, English, Korean, Chinese, Japanese). So, yes, we can expect new music from the Thai artist.
“At ILLIMNT, we believe the impossible becomes possible through creativity,” TEN says in the press release. “Through ILLIMNT, we hope to empower artists to stay true to who they are while exploring new possibilities, creating work that connects people, inspires emotion, and transcends boundaries around the world.”
In the company’s teaser, TEN is sketching the company’s logo but is interrupted by his cats (Louis, Leon, Levi). At one point, Leon knocks down the camera filming his owner, prompting TEN to crack a smile.
The company was first established earlier this year, but it has finally launched. The company, which also serves as a label for TEN and other artists, will manage his individual career and projects beyond music, including fashion, original content, visual arts, television/film, variety shows, and brand partnerships. He is already the global ambassador for Saint Laurent.
The company plans to use its “artist-first production model” and extensive global network to launch projects in the music industry – but could expand into other aspects of entertainment.
TEN first released his debut mini album, TEN, in early 2024, followed by his second mini album, STUNNER (2025), and the Japanese mini album, Humanity (2025). The title track, “STUNNER,” became the most-listened-to song on the Spotify Thailand chart in 2025 and won multiple awards on several Korean music shows.
For more information on TEN and ILLIMINT, click here.