Pictured: Host Julie Chen Moonves Photo: Matthew Taplinger/CBS ©2026 CBS Broadcasting, Inc. All Rights Reserved.
CBS
Love Island USA may be wrapping up, but another binge-worthy reality show, Big Brother, is just getting started. Season 28 officially premieres on Thursday, July 9, with another dramatic summer of competitions, blindsides, showmances and strategic gameplay.
The long-running CBS reality competition follows a group of strangers living together in a custom-built house completely cut off from the outside world. Surrounded by more than 100 cameras and microphones, the houseguests are monitored around the clock as they compete in challenges, form alliances, avoid eviction and battle for the $750,000 grand prize.
This year’s theme is “Big Brother: Time Trip,” which features new time-bending twists inspired by different nostalgic eras. CBS teased that the theme was influenced by “decades like the ’80s and ’90s and cultural touchstones like Y2K” and will transport houseguests “across moments in time – past, present, and future.”
The series is also celebrating a major milestone with its 1,000th original episode. Julie Chen Moonves, who has hosted the show since its debut in 2000, returns for Season 28.
Moonves will be joined by 14 houseguests, including an MMA fighter, a two-time RuPaul’s Drag Race competitor, a Survivor 50 star, a rocket scientist, a surgical dental assistant, a pickleball coach, an elementary school counselor and more.
Here’s everything to know about watching Big Brother Season 28.
What Time Is The Big Brother Season 28 Premiere?
BIG BROTHER unveils “BIG BROTHER: Time Trip” as the Season 28 theme, turning time into the ultimate twist. Houseguests will enter a world where rooms, relics and competitions transport them across moments in time, while early twists shake up the game from the start. Inspired by decades like the ’80s and Y2K, new powers and challenges can disrupt strategy and alliances. Photo: Matthew Taplinger/CBS ©2026 CBS Broadcasting, Inc. All Rights Reserved.
CBS
Big Brother Season 28 premieres Thursday, July 9, at 8 p.m. ET/PT on CBS. Episodes will also be available to stream on Paramount+.
The first week’s schedule is:
- Thursday, July 9: Big Brother Season 28 premiere, 8 p.m. ET/PT
- Friday, July 10: Big Brother: Unlocked series premiere, 8 p.m. ET/PT
- Sunday, July 12: Big Brother Episode 3, 8 p.m. ET/PT
After premiere week, new episodes will air Wednesdays, Thursdays and Sundays at 8 p.m. ET/PT.
How Long Is The Big Brother Season 28 Premiere?
Julie Chen Moonves, Host of the CBS Original Series BIG BROTHER, Season 28, scheduled to air on the CBS Television Network. — Photo: Diana King/CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved.
CBS
The Season 28 premiere is 90 minutes long and airs from 8 p.m. to 9:30 p.m. ET/PT on CBS.
What Is Big Brother: Unlocked, And When Will It Air?
Photo: Matthew Taplinger/CBS ©2026 CBS Broadcasting, Inc. All Rights Reserved.
CBS
Big Brother: Unlocked returns for Season 28 with a panel led by Jerry O’Connell, Taylor Hale and Derrick Levasseur. According to CBS, the weekly aftershow includes “never-before-seen broadcast footage from the house, exclusive interviews, surprise guest appearances and unprecedented behind-the-scenes access,” per CBS.
Big Brother: Unlocked debuts Friday, July 10, at 8 p.m. ET/PT on CBS and Paramount+. New episodes of Unlocked will air on Fridays throughout the season.
How To Watch Big Brother Season 28 On Cable
Photo: Matthew Taplinger/CBS ©2026 CBS Broadcasting, Inc. All Rights Reserved.
CBS
One way to watch Big Brother is on CBS. Cord-cutters can also watch CBS live through streaming TV services that carry the network, including DirecTV, fuboTV, YouTube TV and Hulu+ Live TV. New subscribers are eligible for a free trial through all four services.
How To Watch Big Brother Season 28 On Streaming
Photo: Matthew Taplinger/CBS ©2026 CBS Broadcasting, Inc. All Rights Reserved.
CBS
New episodes of Big Brother Season 28 will also be available on Paramount+. Paramount+ Premium subscribers can watch episodes live through their local CBS affiliate as they air, as well as on demand afterward. Paramount+ Essential subscribers can stream new episodes beginning the day after they air on CBS.
How To Watch The Big Brother Season 28 Live Feeds
Photo: Matthew Taplinger/CBS ©2026 CBS Broadcasting, Inc. All Rights Reserved.
CBS
The fan-favorite 24/7 live feeds return for Season 28, launching Friday, July 10, at 9 p.m. ET on Paramount+ and Pluto TV.
For the first time, CBS will also offer a limited-time live feed on the official Big Brother YouTube channel following each episode of Big Brother: Unlocked. That means fans who don’t subscribe to Paramount+ or Pluto TV will still be able to catch a glimpse of the houseguests’ unfiltered gameplay after the weekly aftershow on Big Brother’s YouTube channel.
Check out the official Season 28 cast announcement below,