Topline
“Spider-Man: Brand New Day” achieved the greatest opening day of all time at the U.S. box office Friday, according to multiple reports, generating $168 million and potentially setting the table for the highest grossing opening weekend of all time in the U.S.—an achievement held by Marvel’s “Avengers: Endgame.”
Tom Holland speaks during the “Spiderman: Brand New Day” fan event at Aztlan Feria de Chapultepec on July 20, 2026 in Mexico City, Mexico.
Photo by Eloisa Sanchez/Getty Images
Key Facts
The $168 million grossed by “Spider-Man: Brand New Day” tops the previous domestic opening day record held by “Avengers: Endgame,” which brought in $157 million on its first Friday.
Sony forecasts a $325 million opening weekend for “Spider-Man: Brand New Day,” Deadline reported, which would mark the second-best opening weekend ever in the U.S. behind the all-time record of $357 million from “Avengers: Endgame.”
“Rival estimates” have “Spider-Man: Brand New Day” beating the opening weekend record from “Avengers: Endgame,” according to The Hollywood Reporter, which notes “Brand New Day” is on pace to beat the No. 2 spot for all-time domestic openings in North America held by “Spider-Man: No Way Home.”
The new Spider-Man flick has been well received by critics and fans, garnering 90% and 98% ratings on Rotten Tomatoes, respectively.
Big Number
$858.3 million. That is how much “Avengers: Endgame” generated domestically during its run in theaters, according to Box Office Mojo.
Tangent
“The Odyssey” has continued its dominant box office performance despite the latest Marvel movie coming to theaters, so far raking in nearly $400 million from the domestic box office and trending toward becoming director Christopher Nolan’s second-highest grossing opening after “The Dark Knight” ($534 million).
This is a developing story. Check back for updates.