Print magazines became a dominant medium during America’s growth era by leaning into the premises of curation and elegance. Email newsletters have grabbed some of that mantle—certainly in terms of curation, but the element of elegance has been substituted with something just as powerful: utility.
The numbers, as usual, don’t lie. From a single newsletter eight years ago, Forbes now boasts a 19-title portfolio, with more than 2.2 million editorial subscribers. Our flagship, Forbes Daily, alone reaches 1.6 million people, with a sharply edited buffet of our best journalism every day.
Part of what I love about newsletters is they give us the ability to provide focus within the extraordinary (and extraordinarily large) Forbes ecosystem. You want topic-driven digests, whether AI, crypto or biotech? We’ve got you. News you can use for your career stage, financial goals or C-suite position (CEO, CIO, CMO, CFO)? Ditto. And newsletters do an admirable job servicing communities, which here at Forbes can mean age (Under 30), race (ForbesBLK) or gender (ForbesWomen), as well as job title. We have newsletters that help you save on your taxes and invest smartly (with all those tax savings). Newsletter courses on investing, AI life hacks and bitcoin strategies. And so on.
“Newsletters earn trust and loyalty,” says the talented Sarah Whitmire, who oversees the Forbes newsletters team, which encompasses three editors and two writers plus 13 other writers across the newsroom. “They showcase Forbes’ expertise and unique perspective directly.”
Our magazine provenance remains: The newest launch, Forbes Daily Cover Story, delivers one great story every weekday. But in leaning into newsletters, Forbes ensures that our excellent journalism reaches the most and best people possible.