“KPop Demon Hunters” HUNTER/X dolls.
Mattel Creations
KPop Demon Hunters HUNTR/X fashion dolls of Rumi, Mira and Zoey are going up for pre-order this week, although fans will have to wait a while before they are released.
Mattel, which was recently named by Netflix as a co-licensee of merchandise based on the streaming platform’s blockbuster hit, is kicking off its product offerings with the KPop Demon Hunters HUNTR/X “What It Sounds Like” Fashion Doll 3-Pack of singing trio.
The official product description for the doll set reads, “HUNTR/X brings their iconic style to Mattel in this 3-doll set. Looking sen-slay-tional in outfits from their final performance in KPop Demon Hunters, these HUNTR/X heroines are ready to give their fans the concert of a lifetime. Lead singer Rumi’s look shows off the patterns that mark her skin, with Mira and Zoey beside her in complementary styles.”
The pre-sale for the KPop Demon Hunters HUNTR/X “What It Sounds Like” Fashion Doll 3-Pack begins Wednesday at 11 a.m. ET/9 a.m. PT on the Mattel Creations website. The doll set retails for $150, with a limit of three sets per customer. Mattel Creations notes that the doll set will ship by October 2026.
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A feature film produced by Sony Pictures Animation, KPop Demon Hunters went on to become a worldwide streaming phenomenon after its June 2025 release on Netflix. Currently, it is the most-streamed Netflix Original film of all time with 325.1 million views.
“KPop Demon Hunters” HUNTR/X “What It Sounds Like” Fashion Doll 3-Pack.
Mattel Creations
Why Is The Wait So Long For ‘KPop Demon Hunters’ Toys?
In an interview with Mattel’s senior vice president of entertainment partnerships, Nick Karamanos, not long after Netflix announced its licensing deal with Mattel and Hasbro, the toy executive told The Hollywood Reporter that it generally takes about 18 months between the conceptualization of products and the time they appear on store shelves.
Specifically regarding the timeline for KPop Demon Hunters product, Karamanos told THR, “This is warp-speed for us. It is absolutely the fastest we’ve ever done.”
So, while the KPop Demon Hunters HUNTR/X Fashion Doll 3-packs won’t be available for the 2025 holiday season, the pre-order information suggests they will be ready in ample time for Christmas 2026.
For viewers who have yet to stream the movie musical, the official summary for KPop Demon Hunters reads, “When they aren’t selling out stadiums, Kpop superstars Rumi, Mira and Zoey use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat.
“Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise.”
Rated PG, KPop Demon Hunters — which stars the voices of Arden Cho, May Hong and Ji-young Yoo as Rumi, Mira and Zoe, respectively — is streaming exclusively on Netflix.