STEPN move to earn app is getting its own Pantone coloways.
Doubling down on brand identity, move-t0-earn app STEPN is teaming up with the Pantone color company on two new official Pantone Colors: PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple.
The green is described as “a luminous shade inspired by nature, energy, and vitality” with the purple as “a vibrant hue that reflects the curiosity, individuality, and boldness of a new digital generation.”
Both colours were created to reflect the notion of movement through parks, city sidewalks and rugged trails and “to capture the connection between physical activity, mental wellness, and environmental awareness.”
The partnership is an unexpected first where both brands are concerned. Web3 based wellness and fitness app STEPN is better known for collaborations with sportswear giant adidas, Casio and ASICS while Pantone has helped define iconic shades from Tiffany Blue to Pink PP by Valentino. Most recently it collaborated with the Mandarin Oriental Hotel Group on new visual identity shade, Mandarin Oriental Celadon Green.
Aside from its more public facing collaborations and zeitgeisty Colour of the Year pronouncements, Pantone has created a universal language of colour that is used by more than 10 million designers and producers globally. The Pantone Colour Institute™ provides customized colour standards, brand identity and product colour consulting as well as trend forecasting.
Of the color company’s first Web3 partnership, Pantone Color Institute Vice-President Laurie Pressman stated that the new shades have been “inspired by the STEPN community’s commitment to wellness and environmental purpose,” dubbing it “a first of its kind collaboration where color meets movement.”
According to Yawn Rong, Co-Founder of STEPN and STEPN GO parent company FSL, the collaboration is about “creating something meaningful.”
The colors are set to come to life inside the STEPN and STEPN GO digital ecosystem with an upcoming Genesis Sneaker collection available via two limited edition drops on decentralized marketplace MOOAR—via a raffle mint from July 23 to July 27 and an auction. Both editions can be collected, used, or traded inside the apps.
STEPN incentivises exercise through rewards which can be secured by walking, jogging, or running with STEPN GO allowing users to buy, borrow, or lend their virtual sneakers to earn rewards by staying active.
While appetite for gratuitous Web3 collaborations has cooled, the purpose led wellness platform remains one of its enduring success stories with over 5.7 million registered users, and, as such, continues to command substantial interest.
A strong visual identity matters for all brands and STEPN’s introduction of proprietary Pantone colorways is a savvy move to differentiate itself.