Depending on your interests and tastes, it can be easy to miss cultural phenomena, and that definitely happened with me and Swapped, a Netflix animated feature that has just broken a significant record on the service. Yes, something even KPop Demon Hunters can’t match.
Swapped, which stars 2025 Oscar winner Michael B. Jordan, Juno Temple, Tracy Morgan and Cedric the Entertainer, now has the largest audience of any Netflix animated movie ever over a seven-day period, where it hit 38.7 million views between May 4-10 after its original debut on May 1, whereas KPop’s biggest week was 30.1 million. That also made Swapped the most-watched offering on Netflix the entire week, including TV shows.
How has Swapped managed to pass up KPop Demon Hunters, which is now far and away the most-watched Netflix movie of all time by a few hundred million views over second place? The answer is that KPop Demon Hunters was not a blockbuster right out of the gate, especially with no big celebrity voices to draw in eyeballs. Rather, it was a snowball effect where it gained Steam in time. Then, it has stayed on Netflix’s top 10 list on and off for almost an entire year now, and it was months and months before it even left it once. But yes, Swapped has a stronger, faster initial start here.
What is Swapped actually about? Here’s the synopsis:
“A small woodland creature and a majestic bird, two natural sworn enemies of the Valley, magically trade places and set off on an adventure of a lifetime.”
Reviews for Swapped are…just okay. It has a 67% on Rotten Tomatoes from critics, and a better 87% from audiences, but if we’re comparing it to KPop Demon Hunters, that had a 91% and 99% respectively. The point being that Swapped isn’t so amazing that word of mouth would normally be spreading like wildfire.
I wouldn’t underestimate the appeal of 1) any new cute-looking kids movie on Netflix, and I’m currently staring at an adorable thumbnail of what appears to be a chipmunk or gopher or something on my home screen. And 2) it’s Michael B. Jordan, who again, just won a literal Oscar and is a top A-lister in Hollywood.
It’s too early to tell how the long-term prospects of Swapped will play out. If we’re talking about making it into Netflix’s all-time movie list, that would require a minimum of 138 million views to know out Millie Bobbie Brown’s Damsel. There’s only one other animated movie on the list at all and it’s…do I even have to say it?
But so far, Swapped could not have had a better start, and if it continues to perform this well, I would imagine a sequel is in the pipeline.
Follow me on Twitter, YouTube, and Instagram.
Pick up my sci-fi novels the Herokiller series and The Earthborn Trilogy.