LOS ANGELES, CALOFORNIA – JULY 04: Statue of the Monkey D. Luffy is on display during Anime Expo 2024 at Los Angeles Convention Center on July 4, 2024 in Los Angeles, California. (Photo by Zhang Shuo/China News Service/VCG via Getty Images)
China News Service via Getty Images
Anime conventions have nearly doubled event badge and ticket costs across the continent in the past ten years.
A once affordable pastime is now an expensive luxury in a time when the U.S. national unemployment rate is 4.1%. As the summer convention season quickly approaches, anime fans are reconsidering their budgets and attendance.
Bar chart of at-door admission to top nine U.S. anime conventions
Kalai Chik
The Entry Cost of Attending An Anime Convention
Anime Cons—a website that tracks all anime conventions across the world—lists over 450 events across the U.S. in 2026 alone. These include fan-run gatherings in hotel ballrooms and consumer shows at convention centers.
In an environment where U.S. anime fans are hungry for content and diversifying their tastes, there’s growing fan interest in getting an exclusive first look at upcoming Japanese anime series. To strike while the iron is hot, many animation studios invest in Los Angeles’ Anime Expo as it’s the largest anime convention in North America.
Run by the Society for the Promotion of Japanese Animation (SPJA), a non-profit organization, the four-day event welcomed 410,000 turnstile attendees in 2025. Anime Expo is the most expensive anime convention to attend, at $195 over four days.
Bar chart of the percentage price increase of U.S. anime conventions from 2016 to 2026.
Kalai Chik
Price Increases Over The Past Decade
Although there are early bird savings, the cost within the dataset only reflects the at-door price (if the show isn’t sold out). In 2016, the same ticket only cost $125 for the same number of days; a 56% jump in a decade.
Currently, the average cost of admission for the nine biggest anime events sits around $125. Looking at these top anime conventions, the cost of attendance comes out to $30 or up to $48.75 per day for a three-day or four-day event. This is merely the price to walk through the door and doesn’t include access to additional ticketed events.
Other anime conventions, such as Otakon and Anime Central, have tried to keep their admission increases to a minimum. Understandably, the rising cost of living, inflation and market changes are factors in price fluctuations. In 2022, Anime Expo even lowered its four-day ticket price to $140 after two years of COVID-19 shutdowns.
Trendline graph of at-door price of admission to U.S. anime conventions from 2016 to 2026.
Kalai Chik
East Coast And West Coast Conventions
However, New York’s Anime NYC would become the convention with the largest jump in price in the past decade. Founded in 2016 by LeftField Media, the same creators as New York Comic Con, the inaugural three-day anime event initially cost $60 at the Javits Center. Now, the event has added an extra day of programming and increased the total admission price to $175; almost triple the cost in nine years.
Despite its title as “The East Coast’s Largest Anime Con,” Anime NYC’s self-reported turnstile (non-unique) attendance totaled to 148,000, which is only a third of Anime Expo’s 2025 numbers. Yet there’s only a $20 price difference for a noticeable gap in programming.
While the East Coast convention claims over 300 hours of programming, the West Coast Anime Expo boasts over 1,000 hours. Though both require extra spending for access to additional events such as concerts and specialized experiences like Maid Cafes.
Bar chart of Anime Expo’s reported annual turnstile attendance from 2015 to 2025.
Kalai Chik
Consumers Tap Out Of Fan Gatherings
Nonetheless, these anime-specific events are drawing in large crowds to their host city and leading to a welcome economic boost. In 2025, SPJA reported an estimated impact of “over $110 million to local hotels, restaurants and businesses.” Yet, the overall year-over-year growth was less than 1%, making it the smallest increase in attendance in the past three years.
Possible reasons include political tension and macro-level socio-economic factors (i.e. tariffs, unemployment and cost of living). Attendees might also feel tapped out of big anime industry panels, expensive dealer halls and high cost of entry. After a year of reprieve in 2022 when day-of tickets dipped to $140, badges surged to $185 the year after.
This $45 increase may have been cost-prohibitive as badges weren’t selling out as far in advance. For example, 1-day badges sold out on July 2, 2025, a day before the event took place. 4-day badges weren’t announced as sold out even by July 1st, two days before the convention. In 2024, 4-day badges were sold out a day before Anime Expo, and almost two weeks ahead of the event in 2023.
Last year, the Consumer Price Index indicated the price of all items were up 2.4% from the year prior. Coupled with fears of immigration raids and tariffs hitting artists and vendors, these overlapping factors may have caused attendees to simply stay home.
In combination with the “uncertainty around the long-anticipated expansion,” SPJA CEO Ray Chiang stated the non-profit is “evaluating the City of Los Angeles as its longtime home” for the event. Depending on when construction ends up breaking ground, the consumer show may have to find a new home in the future.
For now, this year’s event is set to return to the Los Angeles Convention Center but hasn’t sold out of four-day badges yet. In terms of attendance, Anime Expo 2026 could look very different as fans find themselves priced out of several anime conventions this year.