Billie Eilish sees all three of her albums rise on the Billboard 200 and Top Alternative Albums charts ahead of her U.S. tour return. LOS ANGELES, CALIFORNIA – JULY 29: Billie Eilish attends the “Happier Than Ever: The Destination” celebration, presented by Billie Eilish and Spotify, for the new album on July 29, 2021 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for Spotify)
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Billie Eilish is wrapping the latest leg of her Hit Me Hard and Soft: The Tour. In August, she only has two dates scheduled in Japan, then several weeks off before she picks back up again in the United States for another venture around the country. Excitement seems to be building among her American fans as Eilish’s entire catalog of albums grows in the U.S., and she rises on almost every tally on which she appears.
Hit Me Hard and Soft Lives Inside the Top 40
Of course, Hit Me Hard and Soft is her biggest project at the moment. The Grammy-nominated set is her most recent release, and the one that’s still being promoted by multiple singles.
Hit Me Hard and Soft appears inside the top 40 on every ranking, as it jumps from No. 48 to No. 37 on the Top Album Sales chart. The set can also be found at No. 20 on the Billboard 200, and it almost reconquers the Top Rock & Alternative Albums list as it climbs from No. 3 to the runner-up spot.
Hit Me Hard and Soft is a non-mover on the Top Streaming Albums roster, where it sits at No. 18, and it is once again in charge of the Top Alternative Albums ranking.
When We All Fall Asleep, Where Do We Go? and Happier Than Ever
Eilish’s first two full-lengths, When We All Fall Asleep, Where Do We Go? and Happier Than Ever, live on a trio of tallies — and the same three at that. When We All Fall Asleep, Where Do We Go? appears in lower spots, but it manages to break back onto the Top Alternative Albums chart, coming in at No. 23.
The studio effort that helped introduce Eilish to a massive audience almost fell off both the Billboard 200 and Top Rock & Alternative Albums rankings last week, as it sat at Nos. 199 and 50 in second-to-last and last place just a few days ago. This time around, it leaps to No. 182 on the all-encompassing ranking of the most consumed sets in the country, and it grows by five spots on the Top Rock & Alternative Albums roster.
Happier Than Ever Surges Back into the Top 40
Happier Than Ever also improves its standing, and just like Hit Me Hard and Soft, it finds its way back into the top 40 on one list. On the Top Rock & Alternative Albums chart, Eilish’s sophomore full-length leaps 10 spaces north to No. 38.
Over on the Top Alternative Albums ranking, it jumps into the top 20, pushing from No. 24 to No. 18. Happier Than Ever gains quite a bit of ground on the Billboard 200, as last time around it sat only a few spaces ahead of When We All Fall Asleep, Where Do We Go? at No. 193. Now it surges almost 40 spaces to make a home at No. 153.
Consumption of Billie Eilish’s Music is Up – Mostly
Luminate reports that both Happier Than Ever and When We All Fall Asleep, Where Do We Go? gained in terms of total consumption from one frame to the next. Happier Than Ever moved 10,000 units last week, up 12.5% from the period before. When We All Fall Asleep, Where Do We Go? managed just under 9,200 equivalent units, a growth of almost 4%.
While Hit Me Hard and Soft may be Eilish’s top performer, it actually sees its total number of units moved decline by a little more than 3%, though it still managed 23,300 equivalent copies in the U.S. in the most recent tracking period.