Topline
Trump Media’s stock fell more than 8% on Monday shortly before the company reported its second quarter earnings, which may not show many significant changes to its limited advertising revenue stream.
Trump Media fell 8% on Monday.
Photo by Jim WATSON / AFP via Getty Images
Key Facts
Trump Media closed down 8% at $9.39, erasing two weeks worth of gains made by the company’s stock.
The stock’s performance is largely detached from business fundamentals, though it is possible there is investor anxiety ahead of the company’s second quarter earnings.
Trump Media shares are still well above their low for 2026, which was reached in July when the stock fell to about $7 per share.
The company did not introduce any new revenue drivers during its second quarter, meaning it will continue relying on advertising revenue—which has been underwhelming in previous quarters.
Forbes Valuation
We estimate President Donald Trump’s net worth at $6.4 billion, falling nearly $100 million Monday. Trump’s stake in the company is worth about $1 billion.
What To Watch For
Trump Media launched Truth API on Aug. 1, meaning the company’s next earnings report may reveal how well the service bolsters its limited revenue streams. The service provides early access to posts from high-ranking Truth Social accounts, including Trump’s, for a reported cost of as much as $100,000 a month.
Key Background
Trump Media shares have fallen 30% since the start of the year and roughly 80% since the company went public in early 2024, debuting at $70.90 per share on the Nasdaq. The company lost $712 million in 2025, more than half of which was due to unrealized losses and digital asset investments. Advertising raked in $3.7 million that same year for Trump Media, which is the parent company of Truth Social. The alternative social media platform championed by the president has faced a 36% decline in monthly visitors from a year ago, The New York Times reported, citing analytics firm SimilarWeb. Truth Social averaged 28 million monthly visits in the first seven months of 2025, the Times added.
Further Reading
Trump’s Truth Social Won’t Be Its Own Company Anymore, Parent Firm Says (Forbes)
Trump Media’s Nearly 50% Rally Adds $600 Million To President’s Net Worth (Forbes)