LUX PROPERTY GROUP ANNOUNCES MAJOR EXPANSION:
LUX VILLAGE TO EVOLVE INTO “LUX CITY SEMINYAK”
In the ever-evolving landscape of Bali real estate, where lifestyle meets investment opportunity, LUX Property Group has unveiled a bold next chapter for one of its flagship developments in Seminyak.
From Village to City: A Strategic Evolution
What began as LUX Village Seminyak, a curated lifestyle development featuring Resort K and approximately 100 villas in Stage 1, is now approaching a significant milestone. With completion targeted within the next three to four months, the project is aligning with Bali’s peak season demand.
However, this is just the beginning.
LUX has confirmed it is finalising additional land acquisitions to launch Stage 2, an expansion expected to more than triple the size of the original development. With that scale comes a transformation in identity.
The project will officially evolve into LUX City Seminyak.
A Shift in Vision: From Tourism to Residential Lifestyle
This expansion reflects a deliberate strategic shift.
While Bali has long been driven by short-term tourism, LUX is now targeting a more than 50% expat residential market, creating a destination designed not just for holidays, but for long-term living, working, and lifestyle integration.
The updated masterplan introduces a higher-density, mixed-use concept, where:
•Around 50% of the expanded area will consist of four-level residential apartment buildings
•Rooftop spaces will be interconnected across buildings, featuring:
•Sunset bars
•Restaurants
•Conference and co-working facilities
This creates a cohesive environment where residents can live, work, and socialise within a single integrated precinct.
A Defining Feature: A Beach in the Heart of the City
In a standout design move, LUX City Seminyak will feature its own man-made beach, created around one of its central resort pools.
This concept draws inspiration from the highly successful South Bank Parklands in Brisbane, where an urban lagoon-style beach has become one of the city’s most iconic lifestyle attractions.
By bringing this concept to Bali, LUX aims to create a resort-style beachfront atmosphere within the development itself, offering residents and guests a unique experience typically reserved for coastal locations.
A Fully Integrated Lifestyle Ecosystem
LUX City Seminyak is being designed as a self-contained lifestyle hub, combining residential, hospitality, and wellness elements.
Planned features include:
•iSpa wellness facilities with saunas, steam rooms, and ice baths
•Multiple resort-style swimming pools
•Fully equipped gyms and fitness centres
•A vibrant café and restaurant strip
•Retail outlets and convenience offerings
•A dedicated paddle tennis centre
•Co-working spaces and conference facilities
Hotels and villas will remain part of the offering, ensuring continued appeal to short-term visitors, while the broader vision shifts toward a residential-first community.
Positioning for the Future
As Seminyak continues to mature into one of Bali’s most sought-after locations, demand is increasingly being driven by expats, remote workers, and long-stay residents rather than purely holidaymakers.
By increasing density and expanding its offering, LUX Property Group is positioning LUX City Seminyak as a next-generation urban lifestyle precinct in Bali.
What’s Next
The expanded masterplans for LUX City Seminyak are set to be released in the near future, alongside an official announcement of the project’s transformation.
From a village concept to a fully integrated city-style development, LUX is not just building more property — it is building a new model for living in Bali.