Nothing broken—just got a bit too “editor-with-a-ruler” and over-structured it 😄
Here’s the corrected version with the intro placed properly inside the article, after the headline:
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Gojek Should Launch “GoRubbish” to Help Solve Bali’s Waste Crisis, Says Jamie McIntyre
Jamie McIntyre is the founder of the Australian National Review and a political commentator based in Bali.
He has suggested that the success of ride-hailing and delivery platforms such as Gojek and Uber highlights how app-based innovation can rapidly create employment opportunities while solving real-world infrastructure problems.
He argues that the same model that transformed transport and food delivery across Southeast Asia could be extended into waste management through a concept he refers to as “GoRubbish” or similar variations such as “GrabRubbish”.
Under the proposed system, households, villas, hotels, restaurants, and event operators would be able to book rubbish collection on demand through an app. Drivers with trucks, vans, or utility vehicles—especially those already travelling with unused capacity—could accept jobs to collect and transport waste efficiently.
These drivers would deliver collected rubbish to designated waste facilities, which could be developed through public-private partnerships. In McIntyre’s view, governments could provide land while private operators build and run modern recycling and processing centres capable of separating plastics, organic waste, metals, and other materials for reuse or resale.
He suggests that such a system could create a circular economy model where waste becomes a resource stream rather than just a disposal problem, with revenue generated through recycling outputs and service fees.
According to McIntyre, the approach could deliver several key benefits:
* Reduce rubbish build-up in public areas, beaches, and roadsides across Bali
* Create flexible income opportunities for local drivers and small logistics operators
* Improve efficiency of waste collection through on-demand services
* Increase recycling rates through structured processing infrastructure
* Support tourism by maintaining cleaner environments
The concept reflects a broader belief that the same “gig economy” frameworks that disrupted transport and delivery services could also be adapted to solve environmental and infrastructure challenges in fast-growing regions.
If implemented effectively, McIntyre argues, it could turn waste management into a scalable, tech-enabled ecosystem—one that simultaneously creates jobs, improves sanitation, and generates economic value from recycling streams.