Taylor Swift’s Folklore climbs on all its Billboard charts this week, led by a 5% consumption boost as “August” streams surge at summer’s end. MELBOURNE, AUSTRALIA – FEBRUARY 16: EDITORIAL USE ONLY. NO BOOK COVERS Taylor Swift performs at Melbourne Cricket Ground on February 16, 2024 in Melbourne, Australia. (Photo by Graham Denholm/TAS24/Getty Images for TAS Rights Management)
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Taylor Swift’s album Folklore doesn’t need an excuse to rise on Billboard’s charts. The once-surprise release remains not just one of the singer’s most critically-acclaimed projects, but also a fan favorite among millions of Swifties. Folklore regularly appears on a number of tallies in the United States, and this frame is a fruitful one for the indie-leaning studio effort, which stands out from her discography for all the right reasons.
Folklore Is One of Eight Swift Albums Charting This Week
The Grammy-winning Album of the Year is the only title from Swift to rise on any ranking in the U.S. this week, and it manages to climb on each list on which it appears. Folklore lifts to No. 6 on the Top Alternative Albums chart, No. 14 on the Top Rock & Alternative Albums ranking, and to No. 61 on the Billboard 200. The set earns the greatest gain on that latter tally, where it improves by seven spots.
Consumption of Taylor Swift’s Folklore Grows
Consumption of Folklore increased by just under 5% from one week to the next, which helps to explain its rise in the U.S. According to Luminate, the album moved just under 14,600 equivalent units between sales and streaming activity, up from 13,950 during the previous period.
“August” Fuels Swift’s Return to the Spotlight
Folklore has been back in the news recently, as it became Swift’s latest album to reach half a decade on the Billboard 200. The title may have received a boost thanks to the renewed attention, or perhaps because the end of summer holds a special meaning for the project. Folklore includes the track “August,” so streams and sales of that cut, which contribute to the success of the full-length, tend to grow toward the end of July and certainly as August begins.
With August Here, Folklore Could Climb Again
There’s a good chance that since August 1 marks the beginning of a new tracking period, Folklore could climb again in a few days when Billboard publishes updated rankings. It may even rise once more as millions of fans return to “August” and, in some instances, Folklore as a whole to honor that standout track.