This Geothermal Startup Plans To Use Oil Tech For Green Energy

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A new geothermal player. Upgrading the grid with wood veneers. How drones are leveling the military playing field. All that and more in this week’s Prototype. To get it in your inbox, sign up here.

Geothermal energy is hot right now. Energy demand is surging, driven in part by data centers, while power generation lags behind because of delays in gas turbine production and the Trump administration’s push to fight wind power. Geothermal–which uses hot water underground to generate electricity–is a stable source of baseload power that has bipartisan support.

Mike Matson is excited to step into the market. He’s the CEO and cofounder of Birch Geothermal, which launched Friday as a portfolio company of VC firm Montauk Capital.

Matson’s background is in oil and gas systems–he was once a drilling and reservoir engineer at Kinder Morgan. It was during his time there that he had what he described to me as a “climate wake-up” call and decided to move into greentech, serving in executive roles at several startups before becoming the geothermal lead at Boston Consulting Group.

Recent advances in geothermal technology from companies such as Fervo, which IPO’d last month and now has a $10 billion market cap, have helped cut costs, and it’s estimated to provide about 8% of the world’s power by 2050. As CEO of Birch, Matson sees an opportunity to make extensive use of his oil engineering past to accelerate that decline in cost. Birch plans to make use of sensors and autonomous systems to better control how water moves through geothermal wells, ensuring that heat remains steady for reliable electricity generation. The team is also focused on optimizing reservoir design using techniques originally developed for the oil and gas industry.

Birch’s bet is that better flow control and optimized reservoirs can make geothermal more cost-competitive, which is important because it’s currently much more expensive to produce electricity with geothermal than solar or natural gas. Matson also sees a launch advantage over natural gas turbines, orders for which are backlogged by around five years, because his company won’t just be competing on cost but “on time.”

Matson told me that while most geothermal companies in the U.S. are focused on Nevada and Utah, he believes there are opportunities across the Mountain West. That said, he doesn’t really think competition is a factor in the geothermal market because “the demand is so high that there are not enough companies to meet that to begin with.”

Quick housekeeping note: For the next few weeks, I’m delighted to announce that co-writing this newsletter with me will be our summer intern Sydney Goitia-Doran. Sydney is editor-in-chief of The Hilltop, Howard University’s newspaper, and recently completed a fellowship at the Knight Science Journalism Program at MIT.

Discovery of the Week: Wood Could Build A Stronger Power Grid

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